Deezer Elite launches in 150 countries, attracts Placebo

Deezer‘s hi-def streaming service, Deezer Elite, has launched in 150 countries across Europe, Latin America, Asia Pacific and Canada.

The French company said the expansion makes Deezer Elite the largest global high definition streaming service.

Available exclusively through wireless music system manufacturer Sonos, Deezer Elite was launched in the US last year.

The service offers lossless FLAC files at a standard of 1,411 kbps or higher via Sonos speakers.

“Our partnership with Sonos offers the ultimate experience for music fans, combining the best wireless home music system with the best music streaming solution,” said Deezer North America CEO Tyler Goldman.

“Given our early success, with over 200,000 new users in the first few months since launch, making the service available globally is a natural next step to satisfy the unmet needs of audio enthusiasts across all markets.”

Users can choose from Deezer’s standard 35 million track library.

“There is a lot of momentum happening in streaming and it’s going to keep getting better for music lovers,” added Sonos CEO John MacFarlane. “We’re excited Deezer is pushing for even better quality and to bring Deezer Elite to more Sonos customers around the world.”

Meanwhile, Spotify refuseniks Placebo have decided to make their catalogue available on Deezer Elite. The news comes after Kobalt was given the keys to manage the rights to all six of the band’s studio albums.

“During the early conversations regarding our 20th year as a band and the subsequent anniversary campaign, it was clear that the subject of streaming was going to be a very important discussion,” said Brian Molko and Stefan Olsdal of Placebo.

“When Deezer approached us about releasing our catalogue on their new Elite platform in partnership with Sonos, we were impressed with the advancements in technology and felt that it complimented the music that we make and our desire for people to hear that music in the highest possible format, that no longer compromises on sound quality“.Music Business Worldwide

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