Entertainment veteran Tarek Mounir is joining Deezer on April 1 as CEO for the MENA and Turkey region.
Mounir (pictured) will be responsible for growing Deezer’s B2B and advertising business in the Middle East, North Africa and Turkey, working closely with the company’s global product, marketing and content teams ‘to bring the company’s local strategy to life’.
Mounir joins Deezer from Turner, an international broadcast media company, where he spent over eight years successfully growing the business in MENA, Turkey, Greece & Cyprus.
Mounir was instrumental in developing relationships with Telcos and other commercial partners, as well as building a Free To Air Ad Sales business in a challenging and competitive landscape.
Prior to his time at Turner, he produced commercials and long form animation; as well as served as a TV presenter for shows including Survivor, Middle East.
Following its launch in the MENA region in October 2018, Deezer says that it will open an office in Dubai in Q1 2019 to serve as a hub for its work in the region.
The company is in the process of recruiting a number of local employees in various marketing, communication and business development roles and already has team members in place to manage industry relations and local editorial content.
“I’d like to welcome Tarek to Deezer’s management. We’re excited to have him on the leadership team for our regional operations in MENA.”
Hans-Holger Albrecht, Deezer
Hans-Holger Albrecht, Global CEO of Deezer said: “I’d like to welcome Tarek to Deezer’s management. We’re excited to have him on the leadership team for our regional operations in MENA.
“His extensive background in entertainment and understanding of local market dynamics and growth drivers will be a great asset for our ongoing expansion.”Music Business Worldwide