Darya Pourshasb, ex-Spotify Global Head of Premium Content, named Chief Marketing Officer of Believe, as company acquires her music marketing platform ampd Method
Darya Pourshasb, the founder and CEO of ampd Method, has joined Believe as Chief Marketing Officer and will report to Founder and CEO Denis Ladegaillerie.
Believe says that it is expanding “its in-house expertise and capabilities in deep data marketing and catalog services” via the appointment of Pourshasb and the acquisition of her company.
Pourshasb previously served as Global Head of Premium Content at Spotify, where Believe noted, “she executed more than 300 marketing campaigns for independent artists and labels”, and delivered “outstanding ROI, helping drive subscriber growth and fan engagement”.
Prior to joining Spotify, she held the role of VP Streaming Partnerships at Sony Music Entertainment, managing licensing and marketing partnerships with top digital services, while overseeing P&L and digital marketing across 60+ markets.
She also held the role of Global Head of Music at web3 platform Royal.io. She began her career in capital markets at Citi and holds an MBA from The Wharton School.
In the new role at Believe, Pourshasb will oversee the company’s “strategy, execution and performance of marketing services”.
The company said that the exec will also “develop and lead the strategy and execution of the Group’s catalog marketing”.
Believe added that she brings “extensive expertise in streaming performance, artist-fan engagement and development of end-to-end campaigns to deliver positive ROI,” and that her “experience and unique skillset will be a key lever as Believe ups its capacity to deliver more sophisticated and impactful digital marketing and catalogue services.”
“Throughout my career, I have consistently developed highly engaging marketing campaigns and innovative partnerships to drive audience development and fan engagement.”
Darya Pourshasb
Darya Pourshasb, Believe’s Chief Marketing Officer, said: “Throughout my career, I have consistently developed highly engaging marketing campaigns and innovative partnerships to drive audience development and fan engagement.
“I’m extremely excited to join Believe and put my deep-data marketing expertise and ROI-focus at the service of the Group’s ambition to grow our artists’ audience, engagement and monetization across both frontline and catalog.”
Credit: Anis Martin“Darya has demonstrated throughout her career, and her success at ampd Method, the ability to provide cutting-edge expertise to help grow audiences and drive performance.”
Denis Ladegaillerie, Believe
Believe’s Founder and CEO Denis Ladegaillerie, added: “Marketing is becoming more fragmented and complex, requiring stronger digital expertise and unique mastering on how to sequence and bundle campaigns that can deliver for artists.
“Darya has demonstrated throughout her career, and her success at ampd Method, the ability to provide cutting-edge expertise to help grow audiences and drive performance. This unique understanding will be a game changer for us and our artists.”
