In his new role, Rutman will lead business development opportunities for both acquisition-based strategic partnerships and brand partnerships across all key industries for TuneCore.
Rutman will also be responsible for Canadian artist relations and partnerships as the Head of TuneCore Canada.
TuneCore says that Rutman’s first “strategic partnership” is with music tech start up Groover, a platform that lets artists to promote themselves to music industry professionals.
Rutman is the founder of Solitaire Recordings, an independent record label that has accumulated over 100 million streams over its lifetime.
Solitaire was established to “empower international independent artists to penetrate and grow in the North American markets,” says TuneCore.
Rutman has also worked at Remote Control Records, the ANZ satellite office for Beggars Group/XL Recordings/4AD/Rough Trade/Young Turks/etc, and Sneak Attack Media, which was acquired by The Syndicate in 2018.
“His understanding of artists is palpable.”
Andreea Gleeson, Tunecore
Andreea Gleeson, Chief Revenue Officer and Co-Head of TuneCore, said: “Dan’s unique experience positions him as an individual that can tackle both business relations and creative brainstorming adeptly at a very high level.
“His understanding of artists is palpable and is already netting the company multiple new partnerships.”
“I’m thrilled to build TuneCore’s brand and core offering.”
Rutman said: “As the rise of the independent artist becomes the prominent narrative within the music industry, I feel very fortunate to be entrusted to this position at TuneCore; a company that exists at the nexus of music and tech.
“I’m thrilled to build TuneCore’s brand and core offering through creative and commercial strategic partnerships.”
In 2015, Tunecore was acquired by Paris-based Believe, and has paid out over $2 billion to artists.
Earlier this month, Believe confirmed that it has taken the first official step to float in its home nation of France and, as part of its contemplated IPO, intends to raise approximately €500 million ($608 million) to finance its growth strategy.Music Business Worldwide