Dan Goldberg has joined sports apparel brand Fanatics as its SVP, Music and Entertainment Development.
As a music merchandising, marketing, e-commerce and strategy exec, Goldberg was most recently SVP of Artist Services at Warner Music Group.
At Warner, Goldberg oversaw the global business strategy and operations of Warner Music Group’s e-commerce, tour merchandising, VIP experiences, ticketing and fan club businesses.
Goldberg joined Fanatics last week, and will be tasked with identifying strategic partners.
Currently, Fanatics has ties to a number of major US sports leagues, including the NHL, NBA, MLB, NFL and more.
Fanatics says that it is now looking to leverage its vertical commerce model and on-demand manufacturing capabilities in an attempt to grow the business in new areas, such as music and entertainment.
Goldberg will spearhead the company’s entry into these new verticals.
“Turning artists into brands and super serving their core fans has long been my passion.”
In a LinkedIn post, Dan Goldberg said: “After 12 years helping to build the most passionate and innovative merchandising, experiences and e-commerce global team in the music business, I made the hard decision to leave for an incredible opportunity at Fanatics, Inc., the global leader in licensed Sports merchandise, to build a new Music and Entertainment merchandise vertical.
“Turning artists into brands and super serving their core fans has long been my passion, and I’m excited to now leverage Fanatics’ world-class commerce capabilities, 80-million-plus reachable consumers, real-time access to actionable data and commitment to elevating the overall fan experience to unlock incredible opportunities across the music and entertainment merchandise industries.
“I’m grateful to Gary, Doug and Michael for the opportunity. Let’s rock!”Music Business Worldwide