Dalia Ganz has joined Warner Records as Senior Vice President of Digital Marketing.
According to Warner Records, in her new post, Ganz will work closely with the company’s various departments as well as its streaming partners “to create and implement compelling, fan-centric online experiences and campaigns for the label’s wide-ranging artist roster”.
Ganz reports to Warner Records Co-Chairman & COO Tom Corson and is based at the label’s Los Angeles headquarters.
She joins Warner Records following 17 years with The Walt Disney Company, where she most recently served as Vice President, Social Media, Digital Marketing & Synergy for Freeform, spearheading the youth-focused network’s award-winning social campaigns.
Having spent the entirety of her career with The Walt Disney company, Ganz worked her way from Marketing Assistant to her latest role as Vice President.
During her time with Disney’s Freeform, Ganz oversaw all social media initiatives for the network and led partnership marketing with internal and external companies.
Warner Records says that Ganz played an instrumental role in driving the social media strategy for Freeform.
Ganz is also said to have spearheaded the Pretty Little Liars social media campaign and created campaigns for series and network “tentpole events”, including 25 Days of Christmas, Shadowhunters, The Bold Type, grown-ish, and Cruel Summer.
“Dalia is a widely respected expert and bold innovator in the digital space who knows how to adapt in a constantly changing landscape and isn’t afraid to break the mold to try something new.”
Tom Corson said: “Dalia is a widely respected expert and bold innovator in the digital space who knows how to adapt in a constantly changing landscape and isn’t afraid to break the mold to try something new.
“She’ll inject a fresh perspective into our marketing strategy and help us deliver unique, memorable campaigns that amplify our artists’ voices and resonate with fans.”
“As the digital world continues to evolve at incredible speed, there are endless opportunities to connect fans with their favorite artists in ways that were once unimaginable.”
Ganz added: “I’ve long admired Warner Records and the artist-centric approach they champion in developing long-term careers.
“As the digital world continues to evolve at incredible speed, there are endless opportunities to connect fans with their favorite artists in ways that were once unimaginable.
“I look forward to working alongside the brilliant Warner team to explore what’s possible. Thank you to Tom and Aaron (Bay-Schuck) for this exciting opportunity.”
Music Business Worldwide