German-born CTS EVENTIM is entering the North American ticketing market.
The company’s new US-based website eventim.com started selling tickets on September 26, with EVENTIM saying its goal is “to establish an alternative to the dominant providers in the US and Canada.”
Last year, CTS EVENTIM and US promoter Michael Cohl formed the joint venture EMC Presents with the goal of bringing international artists to the US and Canada.
The JV sold more than 300,000 tickets for the North American tour for Genesis, which kicks off in mid-November in Chicago.
This summer also saw the launch of EVENTIM LIVE ASIA.
The company, headquartered in Singapore and led by CEO Jason Miller, focuses on the growing live entertainment markets in China, Japan, South Korea, Singapore, Hong Kong, Taiwan, Indonesia, Thailand, Vietnam, Malaysia and the Philippines.
EVENTIM also recently set out its plans to spend $200 million on a new arena in Italy.
The company has a presence in over 20 countries, and CTS EVENTIM was the exclusive ticketing partner for the Olympic Games in 2006, 2014, and 2016, the 2006 FIFA World Cup, and many other major international sporting events.
Pre-pandemic, CTS EVENTIM was selling more than 250m tickets for around 800,000 events every year, it says.
“The sale of tickets for Big Apple Circus is a first step on this journey.”
Klaus-Peter Schulenberg, CTS EVENTIM
Klaus-Peter Schulenberg, CEO of CTS EVENTIM, said: “North America is the most attractive market in the world for live entertainment and ticketing.
“The platform eventim.com puts us in an ideal position to benefit from the restart there.
“The sale of tickets for Big Apple Circus is a first step on this journey.
“We are already in discussions with potential partners and customers about making our cutting-edge ticketing systems available to them soon.”Music Business Worldwide