Ticketing and live entertainment giant CTS Eventim is combining its European promoter activities into a new unit based in London, called Eventim Live.
The business unit comprises the group’s current 26 promoters, which organize a total of 27 festivals and some 5,000 live events in ten countries each year.
Eventim Live consists of all promoters in which CTS Eventim holds a controlling majority. To date, these investments have been bundled in the Medusa Music Group.
The Managing Directors of Eventim Live are Klaus-Peter Schulenberg and Dr Frithjof Pils.
The London-based head office will serve as a central contact point for artists’ agents when planning live entertainment activities across Europe, in addition to providing support to promoters from the Eventim Live portfolio in their day-to-day and new customer activities.
Eventim has said in a statement that the autonomy of the promoters from CTS Eventim’s portfolio ‘will not be restricted’ by the creation of Eventim Live and that the MDs of each of the promoters ( most of whom also own stakes in their respective promoter businesses), will continue to independently manage their companies.
“Eventim Live combines international reach with local know-how, entrepreneurial spirit with financial solidity, and the biggest festivals in Europe with the most exclusive club concerts.”
Klaus-Peter Schulenberg, CTS Eventim
CTS Eventim CEO Klaus-Peter Schulenberg commented: “Eventim Live offers artists of all genres the most convenient access to the largest possible audience in Europe.
“Anyone who plans their performances with one of our promoters gains access to a unique network that transcends national borders.
“Eventim Live combines international reach with local know-how, entrepreneurial spirit with financial solidity, and the biggest festivals in Europe with the most exclusive club concerts.
“Together with my promoter colleagues, I look forward to offering all artists even better services of all kinds for their tours and festival appearances in Europe from now on.”
“Artist representatives who approach a personal contact at Eventim Live will benefit from our new promoter network in many ways.”
Dr Frithjof Pils, Eventim Live
Dr Frithjof Pils added: “We want to share the benefits Eventim Live offers its promoters with our customers and partners.
“Artist representatives who approach a personal contact at Eventim Live will benefit from our new promoter network in many ways: they can now access 25 other promoters in a ‘one-stop shop’ – including the option of booking slots at any of our festivals throughout Europe.
“We also offer them our ticketing solutions in more than 20 countries. And last not least, besides our marketing reach, we also make our various data- based solutions available to them. In this way, we want to help artists reach as many fans as possible with their live performances.”Music Business Worldwide