Courtney Lowery named Executive Vice President of Media Strategy and Lifestyle at Motown Records

Photo by: Karl Ferguson Jr. (www.karlfergusonjr.com)

Courtney Lowery has been named Executive Vice President of Media Strategy and Lifestyle at Motown Records.

In this new role, Lowery will oversee media strategy and execution for the label and its roster of artists.

Additionally, he will play an “integral” role in a wide range of the label’s cultural and lifestyle initiatives, says Motown.

Lowery is based in Los Angeles and will report to Motown’s Chairwoman & CEO, Ethiopia Habtemariam, who took on the role in March.

In 2020, Lowery launched his own firm, where he engineered strategic campaigns for clients such as DJ Khaled, Swizz Beatz, Isley Brothers, and VERZUZ.

Before that, he spent eight years at Epic Records, where he helped cultivate media campaigns for names such as Future, Ciara, 21 Savage, Rick Ross, and French Montana.

He has also held publicity positions at eOne Entertainment, W & W Public Relations, and United States Olympics.

Along the way, he picked up the 2017 Culture Creators Award, while BET cited him as one of its ’29 People You Should Know’.

Lowery’s appointment is the latest in a string of executive hires at Motown Records.

In July, Brian Nolan was appointed Executive Vice President and EVP, Marketing, at the label, and in June, Jamila Thomas took on the role of Vice President, Artist Marketing.

Ethiopia Habtemariam, Motown
Bonnie Nichoalds

“I’m excited to welcome Courtney to our senior leadership team as we continue to redefine and reshape what Motown Records is today.”

Ethiopia Habtemariam

Ethiopia Habtemariam, said: “Courtney has not only distinguished himself as an effective media strategist but has become an integral part of culture through his work with some of today’s biggest artists and platforms.

“I’m excited to welcome Courtney to our senior leadership team as we continue to redefine and reshape what Motown Records is today.”

“Motown is one of the most iconic record labels in music history.”

Courtney Lowery

Courtney Lowery, added: “Motown is one of the most iconic record labels in music history.

“Under Ethiopia’s leadership, Motown once again has become one of the most culturally important music companies in the world and continues to elevate music and artistry.

“I look forward to working with Ethiopia, the dynamic executive team, the artists, and creatives within the Motown family.

“I’m humbled and excited to contribute to what she and the team have built and play a part in breaking the next generation of global superstars.”Music Business Worldwide