Corey Berkowitz has joined the $500 million-backed Saban Music Group as its Head of Pop & Urban A&R.
At Saban Music Group, Berkowitz will draw on his experience within A&R and as a songwriter to spearhead A&R for a roster that includes Static & Ben El, Mergui, Nakkia Gold, Chesca, and Don Omar, who recently signed a multi-year partnership deal with the company.
Growing up in Detroit, Berkowitz began his music career during his freshman year at Michigan State University, booking concerts for names such as Wiz Khalifa, Big Sean, and Mike Posner.
He then joined record production and songwriting team Rock Mafia as VP of A&R.
At Rock Mafia, Berkowitz helped develop the career of electronic and alternative musician Elohim and signed Yoshi Flower to the company, arranging a joint venture between Rock Mafia and Interscope Records.
In his final year at Rock Mafia, Berkowitz secured Megan Thee Stallion to feature alongside Maluma and Rock Mafia on Crazy Family for The Addams Family 2 Soundtrack.
As a songwriter signed to Downtown Music Publishing, now Concord, Berkowitz co-wrote Bahari’s Ways of Love and Quin XCII’s Holding Hands [feat. Elohim].
“I’m not just an A&R who’s looking for talent; I’m part of the song’s creation.”
Corey Berkowitz, said: “For me, it’s important to be a part of every step of the process.
“I’m not just an A&R who’s looking for talent; I’m part of the song’s creation. I understand how to take a song from zero to a hundred.
“There’s nothing better than helping artists bring their most authentic visions to life.
“I want to be a part of songs that are undeniable. Those songs that don’t require a million opinions, they just hit you right in the face.
“It starts with making the right connections and leveraging a deep, emotional understanding of who to introduce to whom.”Music Business Worldwide