Concord has formed a strategic multi-year venture with Victor Victor Worldwide (VVW), a New York-based record label founded by entertainment executive Steven Victor.
According to a press release, Concord will support VVW’s roster and “work to find new audiences for the label’s cultural-defining recording catalog,” which includes releases from the late Pop Smoke and Ski Mask the Slump God.
The press release added that the partnership will help “drive VVW’s next chapter” and expand Concord’s presence in hip-hop.
Concord said that it will support VVW’s roster and “work to find new audiences for the label’s cultural-defining recording catalog which helped shape a generation and continues to influence the genre today”.
VVW was founded in 2016 and has operated as a multifaceted music and media company, representing artists, songwriters, creators, and athletes.
The label also oversaw Japanese cultural icon NIGO’s return to music with the release of I Know NIGO in 2022, which featured A$AP Rocky, Lil Uzi Vert, and Tyler, the Creator.
Victor began his career in the publicity department of Interscope Records before moving into artist management. He went on to serve as COO of Kanye West’s G.O.O.D Music label before founding VVW.
He also held senior A&R positions at Universal Music Group, including a stint as EVP and Head of A&R at Def Jam Recordings, appointed in 2017 under then-incoming CEO Paul Rosenberg.
“This marks an exciting new chapter for VVW, and I look forward to working with the Concord team to help propel our artists through its global network of resources.”
Steven Victor
In making this announcement, Steven Victor said: “This marks an exciting new chapter for VVW, and I look forward to working with the Concord team to help propel our artists through its global network of resources. I’m grateful to Bob and Tom for their confidence in our vision.
“By combining Victor Victor’s cultural leadership with Concord’s global resources, we’re creating a long-term partnership designed to break new talent and build lasting careers.”
Tom Becci
“At Concord, we build for what’s next by strengthening our creative teams,” said Tom Becci, Chief Executive Officer, Concord Label Group.
“This venture with Steven and Victor Victor Worldwide unites organizations with distinct voices and a shared track record of developing artists at the highest level. By combining Victor Victor’s cultural leadership with Concord’s global resources, we’re creating a long-term partnership designed to break new talent and build lasting careers.
“Alongside this collaboration, we’re honored to steward VVW’s culturally impactful catalog, allowing us to continue to build upon the legacy of its artists such as Pop Smoke and Ski Mask the Slump God. Together, we’ll focus not just on preservation, but on thoughtful expansion—amplifying impact, creating new opportunities, and ensuring these recordings continue to evolve and inspire for years to come.”
The VVW venture is the latest in a run of strategic activity by Concord to broaden its frontline recorded music operations.
Last month, the company acquired UK-based independent label Ninja Tune Records, expanding its presence in Europe. In January, Concord made a strategic investment in Giant Music, the independent record label founded by The Azoff Company.
In March 2025, Concord fully acquired Los Angeles-based distribution platform Stem, which now operates as a separate division within Concord Label Group.
The latest deal follows a report from January that Bertelsmann‘s BMG is in talks to acquire Concord in a deal that could value the company at up to $7 billion.
Music Business Worldwide
