YouTube Music In The News

'Paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut.'

"We develop artists. Majors manufacture them. Don't play their game, and thank you."

Mahalia has amassed more than 28m views on YouTube in the past year

Years & Years manager Martha Kinn and Sophie Bloggs who heads up the YM&U electronic music roster on how to approach artist management in 2019

Exec was previously Spotify's Head of Artist Marketing, UK & International

Mentors include Diplo, afrobeats producers E. Kelly, Juls and GuiltyBeatz, South African rapper Kwesta and others

MBW analysis shows that global major label streaming revenue growth slowed by 19.1% YoY in the first six months of this year

Track becomes first pre-1990’s video to reach 1bn views on the platform