YouTube In The News

Analysis News

Epidemic Sound’s royalty-free music is played 2.5bn times per day on YouTube and TikTok, but company still struggles to turn a profit

The company says there are now 26 million videos on YouTube and TikTok featuring its music

Analysis

Universal Music Group generated 51% of its 2023 recorded music revenues in North America… and 8 other things we learned from its new annual report

MBW takes a deep dive through Universal's latest in-depth financial report

Interviews

‘In K-pop, the number one thing is the relationship with your fans. Non K-pop artists have to put their fans on the same level as their artistry.’

MBW's Inspiring Women series meets Mitra Darab, President HxG at HYBE America

Analysis

Taylor Swift has a laudable history of standing up to Big Tech in the name of artist compensation. By embracing TikTok in 2024, she’s broken ranks with that narrative.

When Swift grappled with Apple in 2015, she noted that the fight was "not about me" – it was about other artists. The TikTok situation is the exact opposite.

Interviews

‘India’s streaming market is on the cusp of a digital boom with unprecedented opportunity.’

MBW’s World Leaders series meets Kumar Taurani, Chairman and Managing Director of India's Tips Industries

News

Warner Music Group launches Warner Music South Asia, led by Jay Mehta

New entity covers WMG’s recorded music operations in Pakistan, Bangladesh, Nepal and Sri Lanka

Analysis News

Amapiano and Afrobeats videos saw nearly 4 billion global views on Vevo in 2023

Music video network Vevo recorded a 56% YoY increase in viewership of Afrobeats and Amapiano videos globally in 2023

Interviews

‘I’m not interested in regurgitating the past, but I’m also not in the rat race of hopping on whatever trend is most popular right now.’

MBW’s World’s Greatest Producers series meets Kacey Musgraves collaborator Ian Fitchuk