Analysis Mark Mulligan on why the major rights-holders may be facing a 'prisoner's dilemma' News T-Series currently has 67.6m subscribers; PewDiePie has just over 68m News 'Partnering with Ninja and taking our first step into the gaming world simultaneously as a label is an extremely exciting proposition.' News The South Korean quartet is currently the highest-charting female K-pop act in Billboard Hot 100 history Analysis After Apple's acqui-hire of Asaii, what's next for AI-driven artist discovery? News The deal has extended to territories such as Russia, Turkey, the Middle East and Africa News Wojcicki's warning about the EU copyright directive was shared in a wide-ranging letter with YouTube creators News The integration will allow users to purchase tickets via Official Artist Channels across YouTube