Bravado In The News

Universal consolidates licensing rosters of merchandise companies Bravado and Epic Rights

Lisa Streff to oversee global licensing strategies across both companies

The Weeknd signs publishing pact with Universal – and he’s thrown new recordings and merch into the package too

The Weeknd has sold more than 75 million albums.

Universal’s merch company, Bravado, appoints Epic Rights co-founder Jesper Poulsen as General Manager

Poulsen was mentored by his fellow Epic Rights co-founder, Dell Furano

After partnering with Universal, Aerosmith strike global brand management deal with Epic Rights

Universal's merchandising arm Bravado fully acquired Los Angeles-based Epic Rights for an undisclosed sum in 2019

Universal expands agreements with Twitch and Amazon Music

Twitch to collaborate with UMG on original content for the live streaming service

Read Sir Lucian Grainge’s 2022 message to Universal Music Group’s workforce

'Universal Music truly is a category of one,' writes Sir Lucian Grainge

Naras Eechambadi and Alexandra Hinkle join Universal in global e-commerce and direct-to-consumer roles

UMG says that the newly created roles will advance its global e-commerce and direct-to-consumer strategy

As merch bounces back, Universal hires Matt Young to lead Bravado as President

Ex-Warner executive will steer UMG's flagship merch company in post-pandemic era