Andrea Czapary Martin, CEO, PRS for Music, looks at the future for CMOs and sees collaboration and partnerships as the only option, with silos and the status quo simply unviable in an increasingly connected and rapidly evolving world…
'International collaboration is key to maximizing revenues for rightsholders whilst minimizing costs without duplicating resources in individual markets'
MBW's World Leaders series meets Spek, PopArabia's Founder and Chief Executive Officer, and Reservoir's Executive Vice President of International and Emerging Markets