News Exec has enjoyed success in Sweden since 2008 News 50% stake in Now! costs Sony around £40m News Merlin strikes promising deal with IMPALA and major label News Exec will report into Stephen Cooper Interviews What can and can't happen following historic acquisition News Payout thought to be worth between $5 and $10m News Artists keep 70% of revenue through model News Exec has 30 years experience in the record industry