Paradigm Talent Agency is a live music booking agency headquartered in Los Angeles.
Paradigm represents and/or has represented artists including Ed Sheeran (US), Shawn Mendes, Diplo and Coldplay.
The company has over 700 employees worldwide.
Run by CEO Sam Gores, Paradigm was rumored to be an acquisition target for United Talent Agency (UTA) in 2019, but reports suggest talks broke down.
In early 2020, the LA Times reported that live giant CAA had held “exploratory discussions” with Paradigm about an acquisition of the latter company.
Sam Gores responded with a memo to staff in which he said: “I want to address a recent press report suggesting the potential sale of Paradigm. Let me state emphatically – we are not for sale, nor are we selling the agency.”Music Business Worldwide