Mass Appeal In The News

Nas to let fans buy shares in streaming royalties via NFTs on music investment platform Royal

Royal closed a $55 million Series A round in November

Nas says in-game audio ads are a ‘dope medium’ for promoting music. How important could they become for artists?

AudioMob co-founders Christian Facey and Wilfrid Obeng talk MBW through the potential of a growing ad platform

Warner’s ADA Worldwide reveals new leadership structure, appointing heads of US and International

Marcus Siskind named Head of US, and Adriana Sein appointed Head of International

Nas’s Mass Appeal hires Jessica Rivera as General Manager, Music and Jenya Meggs as Senior Vice President of Content

Execs will work closely with CEO Peter Bittenbender and co-founder, Hip Hop legend Nas

Big move for Sony Music, as Nas’s Mass Appeal label inks deal with The Orchard

Deal brings to an end Mass Appeal's three-year global distribution deal with Universal Music Group

Concord promotes seven executives to VP, SVP and EVP roles

Promotions occurred across all of the company’s business areas in Los Angeles, New York and London

Nas’ Mass Appeal India signs superstar Indian rapper IKKA

Label was launched in August 2019 in partnership with Universal Music India

Marketing agency Motive Unknown launches sister company Positive Subversion, with Run The Jewels & Innovative Leisure as first clients

Company is a project and label management consultancy for artists, managers and record labels