Mass Appeal is a New York-headquartered media and content company with a significant interest in the music business.
Mass Appeal was founded in 1996 as a graffiti magazine, then revived via a Nas-fronted funding round in 2013.
Mass Appeal owns Mass Appeal Records, which was co-founded by Nas and label head Peter Bittenbender.
In March 2017, Universal Music Group announced it had acquired a stake in Mass Appeal as part of a $6m funding round.
In August 2019, Universal and Mass Appeal launched Mass Appeal India to sign artists from India’s hip-hop scene.
Mass Appeal India’s first signing was rapper DIVINE.Music Business Worldwide