Mass Appeal

Record Label

Mass Appeal is a New York-headquartered media and content company with a significant interest in the music business.

Mass Appeal was founded in 1996 as a graffiti magazine, then revived via a Nas-fronted funding round in 2013.

Mass Appeal owns Mass Appeal Records, which was co-founded by Nas and label head Peter Bittenbender.

In March 2017, Universal Music Group announced it had acquired a stake in Mass Appeal as part of a $6m funding round.

In August 2019, Universal and Mass Appeal launched Mass Appeal India to sign artists from India’s hip-hop scene.

Mass Appeal India’s first signing was rapper DIVINE.Music Business Worldwide

Mass Appeal In The News

News

Universal makes major move into Punjabi music with Desi Melodies partnership

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