News Musicians who participate in Instagram's Activation program see their streaming numbers jump by roughly 10% in the week an activation launches. Interviews Happiness. Marketing's Thom Skarzynski makes the case that superfandom isn’t something you discover — it’s something you intentionally build Analysis News MBW listened in to UMG's latest earnings call. Here's what we learned. News The deal arrives just weeks after UMG acquired a minority stake in superfan platform Stationhead. Analysis News South Korea-based entertainment giant HYBE has published its Q4 and FY 2025 earnings. Analysis News The report highlights several notable shifts shaping the music economy. Analysis What the latest stats tell us about the US hits business, and how 'catalog' is gaining market share. News The Recording Academy boss took part in a fireside chat with Luminate CEO Rob Jonas ahead of the Grammys in Los Angeles