Live Promoter

DEAG Entertainment is a live music promoter headquartered in Berlin, Germany.

The company has run offices in its core markets of Germany, the UK, Switzerland and Ireland for more than 40 years.

Founded in Berlin in 1978, DEAG was publicly listed from 1998 onwards.

The company’s core businesses include Rock/Pop, Classics & Jazz, Family Entertainment, Arts+Exhibitions and Ticketing.

In 2019, DEAG saw than 5 million tickets sold for over 4,000 of its events.


In January 2021, DEAG announced that it had applied for a delisting from the Frankfurt Stock Exchange.

The delisting submission was due to an agreement signed with Apeiron Investment Group and its bidder company Musai Capital to take over a significant stake in DEAG.

The submission of a public delisting-takeover offer was agreed as a requirement for the delisting.

Aperiron’s offer valued DEAG at just over €60 million.

CEO and founder of the Company, Prof. Peter Schwenkow commented at the time: “Despite the continuing uncertainties about the future of the live entertainment industry due to the ongoing restrictions, DEAG is pleased about the continuous support and trust of all members of the management board, the supervisory board, all managing directors, partners, co-shareholders and the current major shareholders who wish to continue to jointly pursue DEAG’s existing growth course in an unlisted environment of the company.”Music Business Worldwide

DEAG In The News

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