Create Music Group In The News

Brian Glover named Senior Director of Streaming at Create Music Group

Glover joins Create from independent label Cinematic Music Group

Eldridge and LVRN Management invest in Fan engagement startup Laylo, bringing total funds raised to over $8m

Round also included participation from Third Prime Ventures, LVRN Management and Jonathan Strauss (Create Music Group)

Chris Herche named SVP Music Operations and Marketing at Create Music Group

Herche will oversee the day-to-day operations of the company’s music division

FUGA bolsters marketing team with new hires and promotions in the US and UK

Helen Barrass joins FUGA’s UK team as Head of Marketing Strategy

NFT platform SoundMint raises $1.7m led by the Sandbox parent Animoca Brands

SoundMint says that its NFTs are musical compositions derived from stems

Create Music Group buys majority interest in YouTube channel network The Nations, launches Web3 JV

Deal also includes the acquisition of the independent record label Lowly.

Snoop Dogg sells over $44m worth of ‘Stash Box’ NFTs in just five days

News follows the hip hop legend's acquisition of the Death Row Records brand from MNRK Music Group

Create Music Group acquires viral marketing agency VRTCL

Create claim to have access to nearly 500 million social media followers through its various media properties