Create Music Group is a digitally-driven distribution, rights management, and music publishing company founded in 2015.
The Los Angeles-based business was co-founded in 2015 by Jonathan Strauss and Alexandre Williams.
In 2016, Create Music Group announced the acquisition of distributor Label Engine, which worked with clients such as Insomniac Records and 6ix9ine.
Create also acquired Flighthouse, which remains an influential social media company on platforms such as TikTok.
In September 2018, Create Music Group announced it had launched a music publishing operation, to which it had signed long-term distribution client 6ix9ine.
At the time, Alexandre Williams told Music Business Worldwide: “The most common question we get asked by artists or managers when it comes to our data is simply, ‘How much money are we making?’ Artists have to make rent each month just like everyone else. People in the music industry like to talk about transparency; we don’t think you can beat daily royalty data.”Music Business Worldwide