The expansion comes six months after YouTube started rolling out the tool in October, which was limited to a specific set of creators with YouTube channels.
With concert revenues up 53% in Q4 2025, a new boy group set for 2026, and plans to ramp up acquisitions, SM Entertainment is betting big on its next chapter. In this exclusive interview, Co-CEOs Daniel Jang and Dmitry YJ Tak take us inside a K-pop powerhouse...