Beats By Dre

Beats by Dre is a music hardware company founded by Dr Dre and Jimmy Iovine in 2006.

Based in Los Angeles, the company quickly became a success story thanks to its signature Beats By Dre headphones.

In 2014, Apple acquired Beats By Dre in a $3 billion cash and stock deal. It remains the biggest acquisition in Apple history.

The $3 billion consisted a purchase price of approximately $2.6 billion and approximately $400 million which would vest over time.

In April 2020, Apple announced that Apple Music boss Oliver Schusser would be taking over the leadership of the Beats brand.

Long-standing Beats By Dre CEO Luke Wood left the company.Music Business Worldwide

Beats By Dre In The News

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