Colin Daniels promoted to CEO of the Inertia Group

Colin Daniels has been promoted to CEO of the Inertia Group, the Australian full-service music company.

Daniels will overseeing Inertia’s music division and its interests in publisher Gaga Music, management company IE Inertia and concert promoter Handsome Tours.

Before joining Inertia, Daniels was a Senior A&R figure at EMI in Europe and Australia.

Ashley Sellers, Inertia’s founder, said: “Colin has been integral to Inertia’s solid growth over the last seven years, anticipating market trends and driving change to maintain Inertia’s position as Australia’s premier independent music group.

“This promotion is long overdue and I look forward to continuing to work closely with him in this exciting period for the industry”.

Sellers remains as Director and board member of The Inertia Group and will continue to work alongside Daniels on strategic growth and development of businesses and future business opportunities.

Meanwhile, Daniels and Sellers have welcomed two new changes withing the Inertia team.

Ben Suthers is promoted to Director of Operations, Administration and Finance. Suthers joined Inertia in 2014 as Operations Manager after many years with Big Day Out and in a short time has streamlined, simplified and substantially improved Inertia’s backend functions.

Yvonne Cho joins April 5 as Senior Label Manager, in charge of Inertia’s distribution clients including Beggars Group, Remote Control, Cartell, Kobalt Label Services and others. Yvonne was formerly at Universal Music Australia.

Daniels said, “I am excited about challenges ahead and our plans to grow the group of businesses. Ben’s new role, and the appointment of Yvonne will ensure we continue to provide exceptional client service for our labels, artists, publishers and touring partners”.

Intertia offers labels and artist clients a menu of services including distribution, licensing, product management, marketing, promotions, merchandise and rights management services have made them one of Australia’s most influential tastemakers.

The company has worked on records in Australia from the likes of Radiohead, The White Stripes, Sia, Dizzee Rascal, The National and Bon Iver.Music Business Worldwide

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