Entertainment agencies CODA and Independent Talent Group (ITG) have formed a joint venture.
UK-born CODA works in live music, booking performances for artists such as Sia, The xx (pictured), Prodigy, Take That, Disclosure, Mark Ronson and Imagine Dragons.
ITG’s client list includes well-known acting and directing talent such as Steve Coogan, Danny Boyle, Matthew Bourne, Julian Fellowes, Peter Morgan, Daniel Craig, Colin Firth, Felicity Jones and Claire Foy.
The duo of companies said in a press statement that their JV would ‘enable broad cross-platform access across [our] respective rosters… incorporating capabilities in brand partnerships and licensing, digital and corporate events’.
As a part of the partnership, CODA and ITG have established a fund to ‘invest in innovative and future-facing live projects in Europe’ – with further details promised down the line.
CODA, which recently won Agency of the Year at the Festival Awards 2016, continues its successful partnership with US talent agency, Paradigm Talent Agency.
Paradigm recently brought fellow independents The Windish Agency and AM Only in-house, strengthening its market position.Music Business Worldwide