London-based live booking agency Coalition has hired Antony Norris as its new MD, with Owen Kent joining as Creative Director.
In addition, Claire Horseman, former MD of Coda Agency, joins the company as a Non-Exec Director.
Both Norris and Kent report directly to Guy Robinson, Founder and CEO of Coalition Agency.
Anthony Norris has over 20 years’ experience working at companies such as Live Nation, MTV and Endemol.
In 2011 he joined London 2012 where he created, implement and led the executive team behind the successful Olympic Park Spectator Experience Programme.
Owen Kent started his career with UK festival promoter Festival Republic. He has worked on major festivals in the US and UK such as Reading, Latitude, Electric Picnic, Orlando Calling and Glastonbury.
In 2012, Kent and Norris co-founded Eleven 11 Events where they went on to produce a wide range of events and UK tours including The Coronation Festival Gala at Buckingham Palace and Girl Effect Live, an urban festival for The Nike Foundation.
In 2015 Eleven 11 Events entered into a joint venture agreement with Music Plus Sport to focus on promoting and producing events both independently and for global rights holders.
“I’m extremely proud to welcome Anthony, Claire and Owen to our dynamic entrepreneurial team.”
Claire Horseman was appointed Managing Director of Coda Agency in 2013.
Guy Robinson, Founder and CEO of Coalition Agency said, “Coalition is successfully embracing a ‘360’ vision in the way we work with our talent and brands, and with the addition of these three truly inspiring professionals we are now stronger than ever.
“From talent building, delivering and promoting live events, through to brand creation and management, I’m extremely proud to welcome Anthony, Claire and Owen to our dynamic entrepreneurial team.”
Anthony Norris said, “I’m delighted to join the team and help develop Coalition into a full-service entertainment agency. With new JV partnerships, IP and brand development strategy, alongside newly acquired in-house global delivery capabilities, the future is bright.”
Owen Kent said “Having worked closely with Guy and the Coalition team as a talent buyer, I have first-hand experience that they are smart operators. After discussing their long-term strategy, there was a great opportunity that I wanted to be a part of. I’ll be working with the current portfolio and expanding into new territories, whilst creating new products to take to market.”
Claire Horseman said, “I’ve watched Guy and the Coalition team build a strong and innovative business that has really impressed me. I’m looking forward to playing a key role in the overall strategy to grow the business further.”
Launched in 1995, Coalition Agency oversees a talent roster in addition to running in-house entertainment events.
[Pictured L-R: Owen Kent, Guy Robinson and Anthony Norris]Music Business Worldwide