Multi-channel music network VidaPrimo and indie label/distributor Cinq Music have opened offices in Colombia, headed up by lawyer, entrepreneur, and artist manager Paola Colmenares (pictured).
Both businesses are own GoDigital Media Group, which is run by Chairman Jason Peterson.
With 60m+ monthly views in the US and over 400m across Latin America, VidaPrimo claims to reach 25% of US based Hispanic Millennials and an average of 20% of Millennials in Latin American countries.
“We have seen the future of Latin Rhythm music, and it’s in Colombia,” said Peterson.
“GoDigital Media Group, through its Cinq Music label and VidaPrimo multi-platform music television network, are positioned to take advantage of this opportunity.
“We’ve established an office and assembled a top-notch team led by an all-star entertainment attorney, manager and executive Paola Colmenares.
“Her oversight of the cultural hotbeds in Bogota and Medellin will ensure our market leading position.”
“We have seen the future of Latin Rhythm music, and it’s in Colombia.”
Jason Peterson, Godigital media group
Colmenares will be working on expanding the companies’ services to artists and labels in Latin America, as well as increasing opportunities to maximize income in the region for all clients.
“I am truly excited for this opportunity with the GoDigital Media Group team, and to help bring focus to LATAM as the fastest growing region for consumer spending in entertainment,” said Colmenares.
Colmenares is currently on the board as Secretary of the MMF (American Association of Managers), LATAM, and has played a role in architecting the current music industry ecosystem in Colombia from a legal perspective.Music Business Worldwide