UK-born music company ATC Group, owner of ATC Management, has struck what it calls a new “cooperation agreement” with prominent China-based music company Modern Sky.
According to the announcement, the arrangement seeks to expand the global presence of the Modern Sky brand and its talent and events portfolio worldwide (outside China), with the initial emphasis being on the UK market.
Simultaneously, Modern Sky says it will help to cultivate the growth of artists from the ATC talent roster in China.
ATC Management represents more than 60 artists, composers and producers, including Nick Cave, The Smile, PJ Harvey, Yaeji, The Hives, Sleaford Mods, Johnny Marr, Black Country, New Road, Kelela, Isobel Waller-Bridge and Kwes.
Last week, ATC acquired a majority stake in Raw Power Management, which represents rock and metal artists including Bring Me The Horizon, Bullet For My Valentine, The Mars Volta, The Damned, You Me At Six, Don Broco, Heartworms, Kid Kapichi, The Chisel and Refused.
In the event space, the ambition is to co-invest and grow Modern Sky’s portfolio outside of China.
There will also be a focus on enabling ATC artists to participate more actively in Modern Sky events in China.
And in merchandising and e-commerce the companies will establish a mutually beneficial network of services for priority artists from both rosters in each of the respective markets.
The ATC Group encompasses artist management via ATC Management and its recent investment in Raw Power Music, live booking agency ATC Live, merchandise company Sandbag, livestream business Driift, ATC Services and ATC Experience.
The business is headquartered in London and operates offices in Los Angeles and New York.
In 2021, ATC raised £4.15 million ($5.2m) to list on the Aquis Stock Exchange Growth Market, under the ticker ATC.
“We are excited to work with the team in Beijing to bring Modern Sky events and talent into the markets in which we operate.”
Adam Driscoll, CEO of ATC Group
Adam Driscoll, CEO of ATC Group said: “I am delighted that we are in business with Modern Sky.
“As one of China’s leading independent music companies, they offer a significant opportunity for ATC to expand its reach into a growing market for the benefit of our clients.
“And we are excited to work with the team in Beijing to bring Modern Sky events and talent into the markets in which we operate.”
“I hope that through this cooperation, we can open up the connection between the two markets and jointly provide more complete services and more development for talented artists around the world.”
Shen Lihui, Modern Sky
Shen Lihui, Founder and CEO of Modern Sky, said: “I am very much looking forward to cooperating with ATC Group.
“I hope that through this cooperation, we can open up the connection between the two markets and jointly provide more complete services and more development for talented artists around the world.”Music Business Worldwide
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