US rapper Chief Keef has launched a new label called 43B [Forget Everybody] in partnership with RBC Records/BMG.
Chief Keef has released numerous albums through RBC since 2014, including his projects Sorry 4 The Weight, Thot Breaker, and Mansion Musick.
The new venture 43B is described as a “multi-tiered label offering distribution and marketing services for artists and producers who are shifting music and culture, providing the resources, guidance, and infrastructure they need to thrive in today’s music industry”.
The label will be helmed by Chief Keef’s long time manager, Idris Dykes who will be acting as co-CEO, as well as Sophie Kautz who has been appointed as the Head of A&R and Marketing.
Los Angeles-based hip-hop/rap label RBC was acquired by BMG in 2018.
With the launch of 43B, Chief Keef is also announcing his first artist signing, Atlanta-based rapper, Lil Gnar.
Chief Keef said: “43B has been a passion project of mine for over a year and I’m ready to give artists that are changing the game a label where they can really succeed.”
“43B has been a passion project of mine for over a year and I’m ready to give artists that are changing the game a label where they can really succeed.”
Chief Keef
Added Chief Keef: “I’ve been independent for almost 10 years, so I want to pass on my knowledge of the industry to artists who are shifting the culture so they can make it to the top.”
“We’re thrilled to give the most innovative artists of the next generation the platform and resources to thrive in this industry.”
Idirs Dykes
Idirs “Peedapan” Dykes added: “I’m incredibly excited about the formation of 43B. This partnership with BMG offers us the opportunity to bring the dynamic & forward-thinking ideas on ownership and individuality that Chef Keef has championed throughout his career into the infrastructure of our new venture.
“We’re thrilled to give the most innovative artists of the next generation the platform and resources to thrive in this industry.”
“43B is a remarkable venture that will give standout artists the opportunity to receive direct guidance and support from Chief Keef and our team.”
Sophie Kautz
Sophie Kautz said: “43B is a remarkable venture that will give standout artists the opportunity to receive direct guidance and support from Chief Keef and our team.
“We have spent the last 2 years building out this in-house team with BMG and developing a boutique & tailor-fitted framework for the label to ensure the success of our roster.
“43B will operate on an artist-friendly model, giving our artists and producers the means to flourish in their careers.”
“We’ve watched him grow into the icon that he is, and are more than excited to see him take these next steps in his already legendary career.”
Jecoure Lamothe, RBC Records
Jecoure Lamothe, RBC Records Senior Director, A&R and Marketing, said: “We are beyond proud to say that Chief Keef has been a part of the RBC family for many years.
“We’ve watched him grow into the icon that he is, and are more than excited to see him take these next steps in his already legendary career.”Music Business Worldwide