In this role, according to WMG, Kreidich will spearhead ADA’s widening global footprint and partnerships across international commerce and marketing, in addition to label/product management and operations.
Based in New York, she will report to Eliah Seton, President of Independent Music & Creator Services, Warner Music Group.
Kreidich spent eight years at The Orchard. There, Kreidich was SVP of Account Management, Advertising, and Data Analysis, at the helm of a global team she re-organized and strategically positioned during the company’s rapid expansion, spread across 40 different cities.
She also founded The Orchard’s Commercial Insights team and was a key stakeholder in the development and steering towards the creation and use of innovative data insight tools.
Most recently, Kreidich served as Senior Vice President, Commerce for Sony Music Entertainment’s catalog, where she led commercial activity for a $900 million group, across digital and physical, for the likes of Mariah Carey, Billy Joel, Bob Dylan, and more.
She was recruited from The Orchard to restructure the Legacy business for a rapidly growing streaming environment and delivered successful campaigns for the likes of Michael Jackson, Alicia Keys, Travis Scott, and Bruce Springsteen.
Kreidich previously served in numerous other commercial, strategic, and operating roles in the industry at Ultra Records, Caroline Distribution, Virgin Records, and Motown Records. She holds a B.A. in New Media & Marketing from Emerson College.
“With her strong relationships in the independent space, she’ll also play a big role in attracting new business both in the US and internationally.”
Eliah Seton, Warner Music Group
Seton said: “Cat will be instrumental in elevating our work for partners and projects across the globe, working closely with label management and our international teams.
“With her strong relationships in the independent space, she’ll also play a big role in attracting new business both in the US and internationally.
“On behalf of everyone at ADA, we are thrilled to welcome Cat to our leadership team.”
“I’m elated to rejoin Eliah and the ADA team in what has become a truly full circle moment.”
Kreidich added: “I’m elated to rejoin Eliah and the ADA team in what has become a truly full circle moment.
“With ADA’s global foothold now established, I look forward to collaborating with our teams around the world to identify and mobilize on untapped opportunities, with an eye towards data and insights.”Music Business Worldwide