Carolyn Williams has been promoted to Executive Vice President, Marketing at RCA Records.
Williams was previously Senior Vice President, Marketing at the Sony label and will continue to remain in the New York headquarters.
In the newly expanded role, she will be responsible for overseeing the marketing staff and continue to lead marketing campaigns for BROCKHAMPTON, Childish Gambino, H.E.R., SZA and more.
As SVP, Williams spearheaded the label’s urban marketing division. She also led campaigns for Grammy Award-winning artists including Chris Brown, D’Angelo and Alicia Keys, as well as A$AP Rocky, WizKid, and the soundtracks for HBO’s Insecure.
Williams began her major label career at J Records, where she crafted lifestyle marketing campaigns for the likes of Grammy-nominated Jazmine Sullivan, Busta Rhymes, Rhymefest, Monica, Mario and Fantasia.
Prior to that, she held various positions at Soul Brother Records, Penalty Records and Tommy Boy Records.
“Carolyn’s passion, marketing acumen and attentive leadership make her a driving force in our company and in the industry at large.”
John Fleckenstein, RCA
John Fleckenstein, Co-President, RCA Records said: “Carolyn’s passion, marketing acumen and attentive leadership make her a driving force in our company and in the industry at large.
“From Alicia Keys to SZA to Childish Gambino, her careful attention to detail and sage direction has put her in a class all her own.
“I am thrilled to have her ascend and lead the broader marketing team and inspire world class campaigns on behalf of our entire, incomparable artist roster.”
“I am truly honored by this appointment and excited to be stepping into this new role at such an amazing time for RCA.”
Williams added: “I am truly honored by this appointment and excited to be stepping into this new role at such an amazing time for RCA.
“Being a part of this innovative, creative and passionate team, helmed by Peter Edge, has not only afforded me the opportunity to grow and develop some of the most memorable marketing campaigns of my career, but to also work with the some of the best in the business!
“I am looking forward to enhancing my partnership with John Fleckenstein and continuing to develop impactful marketing strategies that push our business forward and elevate our extraordinary artists.”
Music Business Worldwide