Caroline has inked a worldwide distribution deal with global youth social networking platform VFILES.
The agreement will see Caroline, which is owned by Universal/Capitol Music Group, release music from artists who are active within the VFILES community.
The VFILES platform is said to “bring together young and emerging creatives with the world’s most established influencers in pop-culture”.
To launch the Caroline partnership, VFILES has scheduled a weekly release of six singles from female performers through October 12, 2018.
Brooklyn-born Alex Mali (pictured) has just kicked-off the campaign with her track, 99 Bottles.
Jacqueline Saturn, President of Caroline said, “When Matt and I met Julie Anne [Quay], we had immediate chemistry and a belief that we could help each other build something special. VFILES, and what it represents in both fashion and popular culture, is exciting to all of us.
“On behalf of the entire Caroline team we welcome Julie Anne and VFILES to the family.”
“VFILES, and what it represents in both fashion and popular culture, is exciting to all of us.”
Jacqueline Saturn, Caroline
Julie Anne Quay, Founder and CEO of VFILES said, “When we met Jaqueline and Matt I knew that we had connected with like-minded partners who had a similar goal to ours at VFILES – to bring more music to more people with a focus on empowering the artist.
“Through this partnership we hope to be able to add more voices to the daily music landscape, more hits and, of course, more touring experiences.”
Following Mali’s 99 Bottles track, a new single will be released via Caroline each Friday.
“No Longer Mine” (Prod. AStaxxTheBeatLord) by New Jersey’s Coi Leray will come out on Sept. 14. NYC native Penelope’s “Across the Room” (Prod. by Two Fresh) will be released on Sept. 21. “Figures” by Atlanta’s Evoni will follow on Sept. 28.
On Oct. 5, Melbourne Australia’s Maya Hirasedo’s “1959” (prod. HVNCOQ,Mat / Mattix) will be issued, with Mexico City’s La Goony Chonga’s “Be Me” (prod. Astronomar) concluding the initial six singles.Music Business Worldwide