US-based music-analytics tool BuzzAngle has rebranded as Alpha Data.
The platform’s subscription tool and service, BuzzAngle Music, is now called Alpha Data Music+.
Alpha Data is widely used by the music industry for its daily, of-the-moment charts and powerful data capabilities.
The analytics tool powers The Rolling Stone Charts, which were launched in July last year.
Alpha Data’s new website states that the the platform analyzes 5 billion daily streams from over 50 providers and that it “offers a complete view of all music consumption transactions in their finest detail”.
“The transactions are represented with granularity as to the title, type, retailer, time and geography. There is no aggregation, no truncation, and no estimation in our reporting,” adds Alpha Data.
Beyond its name change, Alpha Data reports to have made “meaningful upgrades” to its daily-reporting service.
Penske Media Corporation (PMC) – owner of Variety and Rolling Stone – made a strategic investment in BuzzAngle Music in 2018.
BuzzAngle was launched in 2016 by Border City Media Founder, Jim Lidestri.
“Our goal is to provide the music industry with granular, up-to-date insights so our partners can formulate the best possible decisions in real-time.”
Stephen Blackwell, Alpha Data
“Our goal is to provide the music industry with granular, up-to-date insights so our partners can formulate the best possible decisions in real-time,” said Alpha Data’s President, Stephen Blackwell.
“Our forthcoming cloud applications will enhance our experience with lightning-fast feeds.”Music Business Worldwide