Music consumption analytics platform BuzzAngle Music has integrated global data from Shazam into its platform.
The data provided will enable BuzzAngle clients to monitor Shazams for every song within a given market and country, as well as further breakdowns for age, gender and information regarding user engagement with the track pages.
They will also be able to view the number of Shazams alongside existing consumption data – such as song sales, song streams and song airplay – in all charts, reports and dashboards.
The Shazam data is available as a premium upgrade option within the standard BuzzAngle Music service.
“Shazam has been downloaded over 1 billion times and people around the globe are Shazaming 20 million times each day,” said Richard Westover, Head of Music Data Services at Shazam.
“We are excited to partner with Shazam to again provide a first for the music industry.”
Jim Lidestri, BuzzAngle Music (pictured)
“Our proprietary data is an unparalleled asset for the industry and in artists’ strategies. We are very excited to be part of BuzzAngle’s advanced platform and help their analytics be even more comprehensive.”
“Programming has always been a balance of science and art,” said Tom Poleman, Chief Programming Officer at iHeartMedia. “The data available at our fingertips is increasingly more sophisticated thanks to BuzzAngle. Having this Shazam data will make it even more powerful.”
“We are excited to partner with Shazam to again provide a first for the music industry. Providing the Shazam data alongside consumption statistics will provide even greater insight into the discovery and popularity growth of songs,” said Jim Lidestri, CEO of Border City Media, the makers of BuzzAngle Music.
Having officially launch in May 2016, Nielsen rival BuzzAngle allows for more than 10 trillion combinations of individualized reports for albums, songs, artists, labels and distributors.Music Business Worldwide