K-pop superstars BTS released a new Japanese-language single last month – and it’s already shipped more than a million physical units in Japan.
Lights/Boy With Luv has been officially awarded ‘Million’ certification by the RIAJ (Recording Industry Association of Japan), having only been released on July 3.
Business-wise, there’s an interesting aspect to this: BTS’s home, Big Hit Entertainment, have a deal in place with Sony’s The Orchard for distribution. But when it comes to Japanese-language releases, Big Hit instead works in partnership with Universal Music Japan (UMJ).
BTS is the first foreign male artist or group to be awarded the RIAJ ‘Million’ certification.
BTS commented “We are thankful that the album we worked hard on received so much love. We will continue to try our best to show you better sides of us.”
Lights/Boy With Luv is the band’s 10th single in Japan. Upon release lead single ‘Lights’ topped the iTunes top song chart in 43 countries around the world and its official music video has received more than 38 million views on YouTube to date.
BTS’ ‘LOVE YOURSELF’ tour and its extension ‘LOVE YOURSELF : SPEAK YOURSELF’ tour will conclude with a total of 62 shows across Korea, US, Canada, UK, France, Netherlands, Germany, Japan, Taiwan, Singapore, Hong Kong, Thailand and Saudi Arabia.
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene”, is a South Korean boyband. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.Music Business Worldwide