Bruno Mars has continued his record-breaking streak after drawing more than 12.8 million concurrent users to his virtual concert on Roblox.
The 16x Grammy winner set a new single artist record for most watched virtual concert with his performance on the platform’s Steal a Brainrot video game on Saturday (January 17).
The feat came on the heels of Mars selling 2.1 million tickets in a single day for his upcoming stadium tour, breaking records and logging the highest single-day sales in Live Nation history across North America, Europe and the UK.
The on-sale also set a new Ticketmaster record for the most tickets sold in a single day.
Mars became the first ever artist to ‘pop up’ in the viral Steal a Brainrot experience, which sees players raid each other’s bases to capture in-game characters known as ‘Brainrots’.
Fans were given the chance to collect Bruno-themed traits and a limited edition “Brunito Marsito” Brainrot.
The concert peaked with 12,862,161 concurrent users, according to the platform, attaining 53 million-plus views from social video content originating from more than 38 countries and in 20 languages.
Over 10 million viewers watched livestreams from 14 countries in nine languages.
Mars was previously named as the “icon” for Epic Games‘ Fortnite Festival Season 9 last year, capping off the Season 8 Festival with Sabrina Carpenter.
Other major artists to have been featured as “icons” on Fortnite include The Weeknd, Lady Gaga, Billie Eilish, Metallica, Karol G, Snoop Dogg, and Hatsune Miku.
DJ star Marshmello famously played the first ever live virtual concert inside of Fortnite back in 2019, attracting over 10 million concurrent users.
Rapper Travis Scott went on to break that record the following year, pulling in 12.3 million concurrent players for his Astronomical virtual performance.
That bar stood until Fortnite set a new milestone in November 2024, drawing 14.3 million concurrent players for its Remix: The Finale virtual concert, which featured performances by Snoop Dogg, Ice Spice, Eminem, and a posthumous tribute to Juice WRLD.
Roblox finished Q3 2025 (to end of September) with a significant spike in Daily Active Users (DAUs).
At the close of that quarter – the latest on public record – the firm counted 151.5 million DAUS globally.
That was up 70% YoY vs. the equivalent period of the prior year (see below).
Over 90 million of those DAUs in Q3 2025 were located outside of the US, Canada, and Europe.
Music Business Worldwide
