Fave is an app designed for superfans. A social media platform and fan-centric home for celebrity obsessives.
On it, fans can congregate, share stories of their favourite artists, take part in dance contests and, ultimately, swoon over their favourite artists as a community. It also hosts a fanmade merch marketplace.
The app’s founder, Jacquelle Amankonah Horton, told MBW in September that, after welcoming the Swifties and the BTS ARMY to the platform, her goals were to branch out into other gargantuan music fandoms, and even into sports and influencers fandoms.
Now, Fave is welcoming Bruno Mars’ ‘Hooligans’, as they’re known, to the platform.
The Hooligans will have their own dedicated hub on Fave, in the same way that Taylor Swift and BTS fans currently do.
This week, Fave worked alongside Atlantic Records to give the winners of a 70s-style video contest the opportunity to visit Atlanta and attend a listening party held by Silk Sonic – the duo of Bruno Mars and Anderson .Paak – and hosted by Instagram and Atlantic Records.
Fans could compete by uploading video clips to the site and drumming up votes and engagement.
Fave says it is already organizing more “fandom-specific events” on the platform in the coming weeks, and is partnering with top superfans to spread the word.
“Bruno and his team really stood out in their desire to give his fans a place to deeply connect.”
Jacquelle Amankonah Horton, FAVE
Jacquelle Amankonah Horton, Fave’s Founder and CEO, said: “We couldn’t be more thrilled to now welcome the Hooligans – Bruno Mars’ incredible group of loyal superfans – to Fave.
“Having learned so much and been so grateful for the support from the BTS ARMY and the Swifties, the Hooligans introduce another opportunity for us to create a haven for fans to connect, create, and get rewarded.
“Through the entire process of choosing which fandom to introduce next on our path to keep refining our fan experience, Bruno and his team really stood out in their desire to give his fans a place to deeply connect and have fun together. It’s going to be another fun ride!”
“Our team has been impressed and excited by the vision of Fave along with what they’ve accomplished so far.”
Jenna Rosenberg, Atlantic Records
Jenna Rosenberg, VP of Digital Marketing at Atlantic Records, added: “Our team has been impressed and excited by the vision of Fave along with what they’ve accomplished so far.
“We knew we wanted to see the Hooligans jump into the platform – and to throw in something extra for An Evening with Silk Sonic album release on November 12.
“We can’t wait to welcome these deserving Hooligans to the listening party and much more with Fave ahead.”Music Business Worldwide