Brittney Ramsdell (pictured) has been promoted to Senior Vice President of Film & TV Synchronization for Republic Records, Def Jam Recordings, Island Records and Verve Label Group.
Ramsdell will oversee a team that will have dedicated synch representatives at each label to strategically secure premium and impactful opportunities for the use of their music across film, television, video games, commercials and all other visual media.
Based in Santa Monica, Ramsdell will report to Michele Anthony, Executive Vice President of UMG, as well as work closely with each label’s leadership team.
Before leading the synch team, Ramsdell served as Vice President, Film & Television Synchronization, starting in 2014 and has identified and brokered licensing opportunities, provided creative support on top-selling soundtracks for 50 Shades of Grey and Spiderman: Into the Spiderverse, set up on-camera performances and cameos for artists ranging from Valee to Kid Cudi, and created custom and original recordings.
“Republic, Def Jam, Island and Verve are not only creative powerhouses with exceptional rosters, they are also leaders in maximizing every opportunity for their artists to thrive and develop long-lasting careers.”
Some of her recent highlights include Lorde’s Green Light in an HBO image campaign, a Super Bowl spot for World of Dance featuring DNCE, a Samsung commercial for Bishop Briggs, Alessia Cara’s latest single in After, and countless others on TV shows like Insecure, Silicon Valley, 9-1-1, Grey’s Anatomy, The Bold Type, Empire, and more.
Prior to joining UMG, she worked in sync at Warner Bros. Records, where she focused on film trailers and cable television.
“Sync continues to be an essential, thriving part of our business that, when executed in close collaboration with our labels, can help an artist and a song breakthrough to audiences everywhere.”
Anthony said: “Sync continues to be an essential, thriving part of our business that, when executed in close collaboration with our labels, can help an artist and a song breakthrough to audiences everywhere.
“With Brittney, our labels will have an executive leading our sync team who has extensive experience and a successful track record in creative and innovative music placement, and who equally prizes working collaboratively with artists and their label teams to execute impactful strategies.”
Ramsdell added: “Republic, Def Jam, Island and Verve are not only creative powerhouses with exceptional rosters, they are also leaders in maximizing every opportunity for their artists to thrive and develop long-lasting careers.
“I’ve had the privilege to work with the most innovative, talented, and passionate people in the business, and I have seen first-hand the incredible results we can achieve by working together
“I’m excited to get started and I’m thankful to Michele and the leadership teams at the labels for their support.”
Music Business Worldwide