Brian Glover has been appointed to the newly created position of Senior Director of Streaming at US-based music and media company Create Music Group.
In this new role, Los Angeles-based Glover will oversee streaming strategy for the hip-hop, R&B and pop artists that Create distributes.
Since his arrival, Create says that Glover has contributed to the success of Ice Spice’s viral hit Munch (Feelin’ U) and emerging pop star NERIAH’s rollout .
Glover joins Create from independent label Cinematic Music Group, which he joined in 2018.
There, he rose to the position of Director of Commerce and Artist Marketing.
At Cinematic he oversaw hip-hop, R&B and Pop campaigns, including with such artists as T-Pain, Yungeen Ace, Mick jenkins Big Yavo, Skaiwater and others.
Elsewhere at Create Music Group, in January, the firm acquired content management and influencer marketing agency VRTCL.
The news followed Create’s acquisition of Mumbai-based Nirvana Digital in November 2021.
In April, the company bought a major interest in The Nations, a collection of curated music YouTube channels that collectively reaches more than 60 million people.
“Create Music Group has built a reputation as a fierce advocate for their artists and I’m beyond excited to use my expertise in both streaming and marketing to continue Create’s history as a company that puts artists first.”
Brian Glover
Glover said: “Create Music Group has built a reputation as a fierce advocate for their artists and I’m beyond excited to use my expertise in both streaming and marketing to continue Create’s history as a company that puts artists first.”
“Working in the indie sector since the beginning of his career, Brian has amassed the expertise and deep relationships with our streaming partners.”
Chris Herche, Create
Chris Herche, Senior Vice President of Music Operations and Marketing at Create, said: “Working in the indie sector since the beginning of his career, Brian has amassed the expertise and deep relationships with our streaming partners that will enable him to build and execute highly successful campaigns for the eclectic group of projects that we work at Create Music Group.
“I’m thrilled to have him here at Create.”Music Business Worldwide
