Brett Yormark has been promoted to COO of Roc Nation.
In the role, Yormark will provide leadership and strategic vision across Roc Nation verticals, while continuing to develop and execute long-term organizational objectives to support the company’s growth.
Brett Yormark will continue to lead Roc Nation Unified alongside Co-CEO of Roc Nation Unified, Michael Yormark.
Roc Nation Unified was launched in 2020, and was established to “identify, develop, market and implement global licensing and brand opportunities for Roc Nation,” the company said at the time.
Since then, the Jay-Z-founded entertainment company has launched a brand and multimedia platform, titled EDITION by Modern Luxury, and made moves into VR by purchasing an undisclosed number of ‘SENSO tokens’.
SENSO tokens are the in-platform, Ethereum-based currency of Sensorium Galaxy, a social VR platform owned by $100 million-backed Sensorium Corporation.
Brett Yormark joined Roc Nation in 2019 as co-CEO of Roc Nation Unified and President of Business Operations & Strategy.
During that time, he’s been responsible for initiatives with numerous partners including, American Greetings, Modern Luxury (EDITION), US Open and LIU, establishing Roc Nation School of Music, Sports and Entertainment.
Before joining Roc Nation, Brett had a nearly 15-year history of collaborating with the company during his tenure as CEO of BSE Global.
This, says Roc Nation, was a relationship that saw the “transformational rebranding” of the NBA’s Brooklyn Nets, the opening and content development of Brooklyn’s Barclays Center, and, most recently, the reopening of the Manhattan venue, Webster Hall.
“Roc Nation is one of today’s most culturally rich, diverse and innovative companies.”
Brett Yormark, said: “I am thrilled that JAY-Z, Desiree and the Roc Nation board have given me this opportunity and look forward to growing the company under their vision.
“Roc Nation is one of today’s most culturally rich, diverse and innovative companies.
“After the past two years working at Roc Nation, I have seen first hand that with determination and an entrepreneurial spirit, anything is possible.”
“Brett Yormark has proven to be a fearless leader and will be dynamic in the role of COO.”
Desiree Perez, CEO
Desiree Perez, CEO, Roc Nation, added: “There are few individuals that understand the essence of Roc Nation.
“Brett Yormark has proven to be a fearless leader and will be dynamic in the role of COO.
“His proven track record ensures that Roc Nation will be in a prime position to expand our business and influence in the years to come.”Music Business Worldwide