The cooperation is scheduled to start operations on July 1, 2012. It means digital service providers can now acquire licenses for BMG’s Anglo-American repertoire for all of Europe directly through GEMA. The service will particularly benefit cross-border digital music services.
Although bearing the name of a historic record industry giant, BMG was founded as a ‘new’ rights company in 2008. Its star publishing clients include Bruno Mars (pictured).
BMG believes that its new cooperation with GEMA will offer both music creators and users considerable advantages in rights administration.
As one of the leading copyright administration organizations worldwide, GEMA (in conjunction with PRS for Music) already administers the Anglo-American mechanical repertoire of EMI Music Publishing under the CELAS banner, and the Anglo-American mechanical repertoire of Sony/ATV under the name of PAECOL.
With the agreement announced today, GEMA now has one of the most attractive catalogues of music rights in the online area, which can be offered to national as well as foreign online users as part of its Pan-European licensing programme.
Hartwig Masuch, CEO of BMG: “BMG is a start-up of the digital age, and we see technology primarily as an opportunity for the music industry. This cooperation with GEMA is an important step in the right direction, offering digital service providers one-stop licensing of our Anglo-American repertoire across Europe. The advantages include easier access to our repertoire for digital music service providers and simplified, more transparent and faster accounting for our songwriters.”
Dr. Harald Heker, chairman of GEMA’s Executive Board: “The signing of the agreement shows once again how much copyright holders trust GEMA. We are very pleased with the agreement with BMG Rights Management. Through this additional cooperation for the licensing and administration of mechanical online rights in all of Europe, GEMA is in the best position to grant rights in the online area, which has a promising future.”
Laurent Hubert, President Creative & Marketing, BMG North America, said: “Simplifying the licensing process and speeding up payment to writers is one part of the picture, but of equal importance is the ability the deal gives us to actively seek out new opportunities and experiment with new business models. This deal is about unlocking the enormous potential of music’s digital future.”Music Business Worldwide