BMG has hired industry veteran Tom ‘Grover’ Biery as EVP Recorded Music, based in Los Angeles.
In his new role, Biery will lead BMG’s LA and New York recorded music teams, working alongside BBR Music Group, S-Curve Records, and Rise Records to further build the company’s scale in recordings.
He will report to Zach Katz, President Repertoire & Marketing, BMG US.
Biery comes to BMG from Concord Music where he recently served as SVP, Streaming Marketing, overseeing the global digital and streaming strategy for all Concord labels, catalog and artists, while managing relationships at Spotify, Apple Music, You Tube, Pandora, Amazon Music, Tidal, Deezer, Soundcloud, and more.
Recorded music already accounts for around 25% of BMG’s US revenues four years after the company’s entry in the market.
Biery spent 20 years at Warner Bros. Records, scaling the company from entry-level local promotion to General Manager/EVP.
Biery directly oversaw the marketing and career development of hundreds of recording artists signed to Warner Bros. Records including The Black Keys, Madonna, Linkin Park, Muse, R.E.M., Red Hot Chili Peppers, Jason Derulo and Goo Goo Dolls.
“Grover is a heavy hitter with a wealth of experience navigating the new music business in both streaming and value-added physical formats.”
Zach Katz, BMG
Prior to joining Concord, Grover was a founding partner of Collective Sounds, a music label where artists were complete partners in all revenue streams and controlled their rights.
Said Katz, “Grover is a heavy hitter with a wealth of experience navigating the new music business in both streaming and value-added physical formats. We look to him to help guide our Los Angeles and New York teams to new heights as we pursue our strategy of giving proven talent the attention it deserves while also seeking breakout successes.”
As a manager, Biery worked with reggae icon Jimmy Cliff, helping reinvigorate his career with a Volkswagen Super Bowl ad campaign, a main stage performance at Coachella, and a Grammy for Reggae Album of the Year.
Biery’s appointment comes on the heels of BMG recently scoring four simultaneous Top 10 chart hits in the US, its highest tally in a single week since entering the record business four years ago.
BMG’s newest chart entry, today, Kid Rock’s Sweet Southern Sugar debuted at No.8 on the Billboard 200.
Upcoming releases from BMG include Morrissey, Low In High School (BMG), Andy Grammer, The Good Parts (S-Curve), Scarface, Deeply Rooted: The Lost Files (BMG), Black Rebel Motorcycle Club, Wrong Creatures (BMG), and Of Mice & Men, Defy (Rise), alongside new albums from A Perfect Circle, Avril Lavigne, and Jason Aldean.Music Business Worldwide