BMG elevates Allegra Willis Knerr to EVP, Global Synch Licensing


BMG has promoted Allegra Willis Knerr to Executive Vice President, Global Synch Licensing.

She will serve as the lead senior executive managing BMG’s synch licensing teams around the world.

Willis Knerr will continue to report directly to Dominique Casimir, BMG Chief Content Officer.

Based in Los Angeles, Willis Knerr was previously appointed to head BMG’s global synch licensing team as SVP, Global Synch Licensing, in early 2022.

She is responsible for overseeing and supporting BMG’s global synch licensing business, all licensing initiatives and policies, driving and optimizing the workflows and output of the synch licensing team in BMG’s territories around the world.

Willis Knerr joined BMG following the acquisition of Bug Music in 2011, where she served in film and television licensing roles. She has been a key executive leading the synch licensing teams in North America to successfully grow BMG’s synch licensing business for over a decade.

Joining Bug Music in 2009, prior to BMG’s acquisition in 2011, Willis Knerr was elevated to Director and co-head, Film & TV Licensing in 2013 and Sr. Director, Film & TV Licensing in 2015.

BMG says she has been a key executive attracting, developing, and retaining talent helping to lead the teams in Los Angeles, New York, and Toronto, to successfully surpass end of year financial targets.

In 2020, she was promoted to SVP, Synch Licensing responsible for overseeing the day-to-day operations and direction of BMG’s US and Canada based synch licensing business.

“Allegra is playing a key role in setting our Synch standards globally”

Dominique Casimir, BMG

Casimir said: “Allegra is playing a key role in setting our Synch standards globally and she constantly develops paths and solutions for new requirements in the licensing field.

“Allegra does not only have a profound knowledge in repertoire but is as well an excellent and reliable team leader and colleague. I have no doubt that she will continue to thrive and we all look forward to her continuous success.”

In January 2023, long-running BMG boss, Hartwich Masuch announced he will be stepping down as CEO at the Bertelsmann-owned company. He will be succeeded by Thomas Coesfeld, who joined as CFO in April 2021.Music Business Worldwide

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