BMG beats majors to acquire Jason Aldean label Broken Bow

You heard it here first.

MBW reported at the start of December that Nashville’s Broken Bow, label home of Jason Aldean, was on the block – and that all three majors plus BMG had made enquiries.

Today, BMG has confirmed that it’s won the deal. The Bertelsmann-backed company has acquired BBR Music Group (BBRMG) – including its associated labels Broken Bow Records, Stoney Creek Records, Wheelhouse Records, Red Bow Records and music publishing company Magic Mustang Music.

The agreement includes the rights to a number of major country artists including Aldean, Trace Adkins, Dustin Lynch, Randy Houser, Thompson Square and many others.

BMG says the BBR Music Group is its ‘biggest single acquisition in the recordings business’ since its re-launch in 2008.


Since its formation by entrepreneur Benny Brown in 1997, BBR Music Group (BBRMG) has scored seven multi-platinum or platinum albums, 19 multi-platinum or platinum singles and 32 number one airplay singles across eight different artists.

Jason Aldean alone has sold over 14 million albums including 18 Number One Country Singles and seven platinum or multi-platinum albums, including 2016’s They Don’t Know which hit Number One on the Billboard 200.

“The combination of BBR Music Group and BMG gives artists and songwriters in Nashville and beyond a new route to the worldwide market.”

Hartwig Masuch, BMG

Aldean remains the RIAA’s #1 digital selling male Country artist of all time.

BBRMG will continue to operate from its Nashville headquarters and its 48 staff will transfer to BMG.

BMG CEO Hartwig Masuch said, “BBR Music Group is a phenomenally successful operation whose philosophy and commitment to its artists fit perfectly with the new BMG.

“I have a huge respect for what Benny and his team have achieved. The combination of BBR Music Group and BMG gives artists and songwriters in Nashville and beyond a new route to the worldwide market. We will be the alternative so many artists are looking for.”


BBRMG founder Benny Brown and CFO Paul Brown will become consultants to the business following the deal, while all existing staff remain in their positions reporting directly to Executive Vice President Jon Loba. Loba will report to BMG US President Repertoire & Marketing Zach Katz.

Benny Brown said: “Since 2001 I’ve been approached many times by various major labels wanting to purchase us. The most important thing to me has always been my artists, my employees and my songwriters.

“They have always been my family and after meeting with Hartwig and Zach, I knew that I’d found the right partners to ensure my family stayed together and to also continue the BBR Music Group legacy. We were one of the very first indie labels to ever breakthrough in Country music.

“Because of that we created a different culture within our walls that’s pretty simple – happy people are productive people. That’s always been important to me and that’s also the way Hartwig and Zach run BMG. I knew they shared my vision and my passion and that’s what made this the right fit.”

“we created a different culture within our walls that’s pretty simple – happy people are productive people. That’s always been important to me and that’s also the way Hartwig and Zach run BMG.”

Benny Brown, Broken Bow

Jon Loba said: “Benny has been approached countless times about selling, but it took a very special company comprised of very special people for Benny to make this move. We couldn’t be more excited about joining BMG. Its culture aligns so closely with the core values the BBR Music Group was built on.

“BMG respects our heritage, but this is also about the future. Being part of BMG family will afford our artists, songwriters and staff incredible new opportunities. Beginning today, for the first time we are plugged into a proven global platform committed to delivering for artists and songwriters. We can’t wait to get started.”

Zach Katz said: “I want to pay tribute to what Benny and his team have created. It is truly exemplary. Nashville and its culture are such an integral part of the music industry that it was always only a matter of time before we expanded our presence.

“Never did we imagine that we would be able to do so with such an extraordinary roster of artists and team members. I am confident that together BMG and BBR Music Group will offer an unbeatable combination for artists and songwriters.”


The acquisition of BBR Music Group marks the return to the Nashville record business of BMG after an eight year absence.

The first incarnation of BMG acquired RCA Records, including its Nashville operation in 1986, enjoying success with artists including Clint Black, Brooks & Dunn, Kenny Chesney, Alan Jackson, Martina McBride, Carrie Underwood and numerous others.

RCA became part of the Sony-BMG joint venture in 2004, before parent company Bertelsmann sold its stake in the joint venture in 2008 to launch the new BMG with an innovative artist-friendly business model which brings music publishing and recordings together under one roof.

The new BMG launched its Nashville-based music publishing operation in 2009.

In his role overseeing Nashville operations, EVP Kos Weaver has developed a diverse roster that includes Alabama, Brett Beavers, busbee, Danny Gokey, Hillary Lindsey, Buddy Miller, and John Paul White.

Said Weaver, “The BBR Music Group folks are not only close neighbors of BMG here in Nashville, they share a similar approach in their philosophy and relationships with their artists. This is an amazing match, our potential together is enormous.”Music Business Worldwide

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