Catalog acquisitions and Web3 innovations: Perhaps the two music industry narratives that have generated the most headlines in the past few years.
Now, at Ditto Music‘s sister company Opulous, they’re being combined.
To recap: Opulous is an NFT and decentralized financing platform focused on the music industry, run on the Algorand Blockchain.
To date, it has enabled individual investors to acquire fractional royalty streams in new releases from artists such as Lil Pump – competing with the likes of 3LAU’s Royal.
Opulous has also launched its own crypto token – OPUL – which currently trades at around $0.15 per token.
This week, Opulous has launched a new business venture, one it says that will see it “take on companies like Hipgnosis” by buying full catalogs from artists and songwriters.
It’s planning to bankroll these acquisitions via a new music acquisition project accessible to the masses. The project – or ‘Opulous Royalty Vault’ – operates via a new set of tokens called OVAULT.
Investors in music copyrights will be able to buy OVAULT and then stake (i.e. hold) those tokens to receive “daily rewards”, which the company says will largely be derived from the underlying music copyrights
Here’s how the project will work in practice: Opulous will acquire music catalogs that generate what the company calls “sustainable revenue”. These catalogs will then be added to the ‘Opulous Royalty Vault’ and minted into OVAULT tokens. Individual investors will then be able to buy these OVAULT tokens using OPUL tokens, before staking their OVAULT tokens to receive the promised rewards.
Said “rewards” are designed to tempt investors not to sell their OVALUT tokens, and instead use them to earn stable rewards, akin to returns from more traditional music copyright investing.
According to Opulous’ founder and CEO, Lee Parsons, OVAULT project has already spent a seven-figure fee acquiring rights/income streams related to two catalogs by “iconic evergreen artists”.
Those artists are not being named, but Parsons said they have notched up eight Grammy nominations between them.
Said Parsons: “Music copyrights are perhaps the fastest-growing asset in the investment space, but have up until now only been available to large entities like banks and family funds. Through this project, Opulous is giving anyone the chance to invest in music and enjoy steady rewards.
“Our plan is to grow Opulous into one of the world’s largest music rewards programs.”
Lee Parsons, Opulous
“Our plan is to grow Opulous into one of the world’s largest music rewards programs. Opulous will give everyone the chance to share in music, support their favourite artists, and enjoy many types of rewards.”
The OVAULT project is being headed up by ex-Kobalt exec Jay Moore, the Chief Investment Office at Opulous.
As Kobalt’s Senior Director of Investments, Moore was heavily involved in the Kobalt-managed ‘Fund 2’ copyrights portfolio, which was acquired by a vehicle funded by KKR for $1.1 billion last year.
In November last year, Lil Pump raised $500,000 selling fractional ownership of income streams in his track, single Mona Lisa (feat. Soulja Boy), via Opulous and the Crypto site Republic.
A month earlier, Opulous inked an NFT partnership with the tech division of Japan’s biggest music streaming service, LINE.
In Q1 this year, Opulous announced that it intended to “vigorously defend ourselves” against what it called “meritless claims” from the rapper Lil Yachty, who accused the company of using his name and likeness without permission.Music Business Worldwide