British rock band Asking Alexandria have signed to record label and artist development company Better Noise Music.
The UK deal starts this month, and the band are already in the studio working on new music set to be released later this year, says Better Noise Music.
Since 2008, Asking Alexandria, formed and based in the UK, have achieved two gold-certified singles – Final Episode (Let’s Change The Channel) and Not The American Average – accrued over a billion cumulative streams and views, and have earned three consecutive Top 10 debuts on the Billboard Top 200 – 2011’s Reckless & Relentless, 2013’s From Death to Destiny, and 2016’s The Black.
2017’s self-titled album spawned two of the group’s most-listened to singles to date, with Alone In A Room (40 million Spotify streams) and Into the Fire (30 million Spotify streams).
In 2020, the quintet, Ben Bruce [guitar, backing vocals], Danny Worsnop [lead vocals], James Cassells [drums], Cameron Liddell [guitar], and Sam Bettley [bass], released Like A House On Fire, the band’s sixth full-length LP.
Worsnop recently collaborated with Better Noise artist Papa Roach for the track Broken As Me, which appeared on the band’s Greatest Hits, Vol. 2: The Better Noise Years, released in March.
In 2020, Mediabase named Better Noise the number one Active Rock label for the third consecutive year in the US., and Billboard crowned it the top mainstream rock label of the year.
“we are thrilled to join them on the next chapter of their musical journey.”
Dan Waite, Better Noise
Dan Waite, Better Noise President, said: “Today we welcome Asking Alexandria into the Better Noise Music label, and we are thrilled to join them on the next chapter of their musical journey.
“The fact that Asking Alexandria are from the U.K. with a worldwide audience, gives us the opportunity to deepen their strong connections with fans on both a local and international level across Better Noise Music’s global offices.
“As a global touring act they have over one billion cumulative streams and views, and we look forward to building on that success.”
“We are all extremely excited to be part of the passionate team at Better Noise Music.”
Ben Bruce, Asking Alexandria
Ben Bruce, founding member of Asking Alexandria and lead guitarist, said: “We are all extremely excited to be part of the passionate team at Better Noise Music.
“Over the past ten years, we’ve been so grateful to connect with fans all over the world. While we’ve concentrated particularly on our North American fanbase in the past, our goal for the future is that our music and live shows become more accessible to audiences on a global scale.
“That is why we jumped at the chance to sign to Better Noise. Working with the team out of the label’s UK branch gives us the opportunity to be more connected as a band to our home country, while simultaneously working with all of their international offices to reach our goals.
“We are all extremely proud to hail from England and getting back in touch with our roots is something that is beyond exciting to us.
“We are more focused, more driven and more determined than ever before. Thank you to everyone who has helped us and supported us over the years. It truly means the world to us. Here’s to the future.”
“At a time where information and analytics play an ever-increasingly crucial role in the record business, the Better Noise team has cracked the code.”
Diony Sepulveda, Asking Alexandria MANAGER
Diony Sepulveda, manager of Asking Alexandria, added: “Asking Alexandria accomplished a lot in their first decade, and most of it was done on instinct, guts, heart and pure drive. But while the band is already part of the hard rock culture in America, they wanted more, especially internationally.
“At a time where information and analytics play an ever-increasingly crucial role in the record business, the Better Noise team has cracked the code on obtaining key data from their digital partners, analyzing it efficiently, translating it to the artist, and utilizing it to help maximize and grow the band’s digital footprint.
“So we jumped at the chance to see what their team could do to help elevate the band on a global level. I truly cannot wait for the world to experience the results of this exciting new partnership.”Music Business Worldwide