Beth Appleton has been named Chief Executive Officer at Australia-based music start-up Jaxsta.
Appleton’s new role is effective immediately.
Jaxsta Founder and former CEO Jacqui Louez-Schoorl will continue in the role of Founder, and will be responsible for developing established and new music industry relationships.
Appleton first joined Jaxsta in July 2021 as its Chief Marketing Officer.
Appleton previously served as the General Manager and Senior Vice President Marketing Australasia at Warner Music Australia (2018-2021), overseeing campaigns for artists such as Ed Sheeran, Bruno Mars, Coldplay, Twenty One Pilots and Michael Bublé.
Appleton’s previous roles also include Senior Vice President of Global Marketing at Warner Music Group in the UK (2014-2018); Director of Marketing Warner Music Australia (2011-2013); Director of Digital at Universal Music Group in the UK (2007-2010); and Head of Digital and Business Development at V2 Music in the UK (2003-2007).
As Chief Executive Officer, Appleton will be tasked with developing and driving Jaxsta’s ongoing marketing strategy as it returns to a paid subscription service on July 27, with Jaxsta Pro.
In September 2020, Songtradr invested AUS $1.42 million (approximately USD $1.03m) in Jaxsta, and also signed a five-year exclusive commercial agreement with a revenue share arrangement between the companies.
The partnership was the first deal announced by Songtradr since the company announced a Series C capital raise of US $30m in 2020.
“I have enormous respect for Beth and I am thrilled to pass the Jaxsta baton to her as I know she will be very successful in the role.”
Jacqui Louez-Schoorl, Jaxsta Founder, said: “I have enormous respect for Beth and I am thrilled to pass the Jaxsta baton to her as I know she will be very successful in the role.
“I will be by her side, supporting her and the team in my new role and look forward to this exciting new chapter in the Jaxsta journey.”
“I am completely focused on the results we need to deliver as I take the reins and continue building on the unparalleled foundation that Jaxsta has established.”
Beth Appleton, Jaxsta
Beth Appleton, Jaxsta CEO, added: “I am completely focused on the results we need to deliver as I take the reins and continue building on the unparalleled foundation that Jaxsta has established.
“Our technology is the only official verified database of music credits in the world and our team is focused on our immediate goal to rapidly grow revenues whilst maintaining a lean and efficient cost base.”Music Business Worldwide